Search results for "Online presence management"
showing 3 items of 3 documents
Tactical Web Use in Bumpy Times—A Comparison of Conservative Parties’ Digital Presence
2021
Modern-day party politics happen on two grounds: the offline sphere and the online sphere. It is the primary understanding of this chapter that both spheres complement each other. We therefore focus our contribution on governing parties and help to close this gap between online and offline communication and organisation by asking: How do conservative, governing parties deploy social media over a number of successful election campaigns? We explore whether there are tactical patterns or tendencies of media presence between different party channels during campaign and normal times with a longitudinal approach. Second, we introduce a multi-modal comparative research design and deliver theoretic…
Studying religious music at the grassroots level: a look into the discourse practices of Christian metal bands online
2013
Religious issues are studied in various ways, most prominently by sociologists of religion. This paper suggests that in today’s world of globally intersecting webs of people, places, ideas and action, scholars and readers interested in religion will find themselves benefiting from cross-disciplinary approaches which help them to conceptualize and describe today’s phenomena at different levels. This paper describes how the emerging discipline of the sociology of language and religion may be applied to studying Christian metal bands’ discourse online. Although previous studies give a good idea of the structures, practices and tendencies in and related to Christian metal, little is reported on…
Website quality and internal business factors: An empirical investigation in the Italian wine industry
2016
Purpose The purpose of this paper is dual. The first is to assess the quality of websites of Italian wineries, using the Web Assessment Index (WAI), and compare e-commerce and e-marketing websites. The second is to verify the existence of a relationship between the website quality and business revenue, on one hand, and the characteristics of managers, on the other. Design/methodology/approach A two-step survey was carried out to respond to the aims of the study. First, a sample of wineries was contacted to capture information on both the wineries and managerial characteristics. On the basis of the observed data, a second step of the analysis was performed taking into consideration 84 winer…